Google's new initiative: Google TV ad platform
Google has launched an advertising platform that aims to copy the success of its AdWords pay-per-click online advertising programme in the world of digitally encoded TV.
The search giant has signed an agreement with satellite TV provider EchoStar, which operates the DISH Network, and cable provider Astound Cable to host a new TV ad programme.
In a process similar process to AdWords, advertisers will bid against each other to determine the price of available slots based on demographics, time of day and TV channel.
Advertising charges are based on the number of people that viewed the commercial, and advertisers will be provided with a detailed audience report through data collected from set-top boxes.
Google claimed that the programme will open up the TV market to small advertisers just as AdWords did for online ads.
AdWords is credited with popularising the pay-per-click advertising market. In addition to introducing an auction model to set prices for popular keywords, Google pioneered the text advertising model.
The latter allows firms to ensure that marketing messages show up only with specific keywords.
Google also offers companies control over their advertising outlay by allowing them to set advertising budgets. No more ads will be displayed after a daily budget is exhausted.
AdWords motivates advertisers to use relevant keywords by ranking ads based on the number of clicks from users. The ad with the most clicks receives the top spot, while the one with the least clicks is ranked at the bottom.
Google is already trying to apply its AdWords model to radio advertising. The search provider acquired dMarc Broadcasting for $1.2bn in cash last year, and has undertaken small-scale experiments in print advertising.
Labels: Google
Google's next Social Network - Socialstream
Initial Task: Rethink and reinvent online social networking
Refined Focus: Discover the user needs related to social networking and explore how a unified social network service can enhance their experience.
Prototype Goal: Create a system for users to seamlessly share, view, and respond to many types of social content across multiple networks.
Directed to help improve the online community orkut, the project's scope was not to simply redesign the interface. Our team considered how online social networking could bring greater value to users, especially for ages above twenty. After initial brainstorming and research, we chose to focus on the effects of a new model for online social networking: a unified social network that, as a service, provides social data to many other applications. Our user research examined needs related to online as well as offline social networking and considered how they related to a unified social network service model. Through this user research we identified a set of archetypes that represent common behavior patterns that existed across multiple study participants and also formulated a summarized list of their high level needs.
Labels: Google, Socialstream
Searching the World for interested subjects
Google Search is one of the world's most used Search Engines. It has access to over almost all web servers which are searchable for public.
You can view & access any web pages, can retrieve any results from the web. Arts collection, coin collection, hobbies, engineering web pages, Government sites; you name it & you have a click away from that. Use the search & explore the world!
Google, which first started as a project to search within a server, has grown up & now the world's leading search engine & most useful searching tool for many multi billion companies to the general public over the Internet. Make use of it.

