Happy & Prosperous 2008
Wish you & your family a Very Happy New 2008 Year ahead!
Google's new initiative: Google TV ad platform
Google has launched an advertising platform that aims to copy the success of its AdWords pay-per-click online advertising programme in the world of digitally encoded TV.
The search giant has signed an agreement with satellite TV provider EchoStar, which operates the DISH Network, and cable provider Astound Cable to host a new TV ad programme.
In a process similar process to AdWords, advertisers will bid against each other to determine the price of available slots based on demographics, time of day and TV channel.
Advertising charges are based on the number of people that viewed the commercial, and advertisers will be provided with a detailed audience report through data collected from set-top boxes.
Google claimed that the programme will open up the TV market to small advertisers just as AdWords did for online ads.
AdWords is credited with popularising the pay-per-click advertising market. In addition to introducing an auction model to set prices for popular keywords, Google pioneered the text advertising model.
The latter allows firms to ensure that marketing messages show up only with specific keywords.
Google also offers companies control over their advertising outlay by allowing them to set advertising budgets. No more ads will be displayed after a daily budget is exhausted.
AdWords motivates advertisers to use relevant keywords by ranking ads based on the number of clicks from users. The ad with the most clicks receives the top spot, while the one with the least clicks is ranked at the bottom.
Google is already trying to apply its AdWords model to radio advertising. The search provider acquired dMarc Broadcasting for $1.2bn in cash last year, and has undertaken small-scale experiments in print advertising.
Orkut hit by Portuguese Worm
fast-moving worm has infected more than 700,000 users on Google's Orkut social network in just 24 hours.
The Portuguese language attack exploited a vulnerability in Orkut's scrapbook feature to post malicious JavaScript code on a user's page.
On viewing the scrapbook post, the code performed the exploit and downloaded a .js file to the user's machine.
The worm then took control of the user's account, sending out copies of itself to all of the user's friends and joining a group called 'Infectados pelo Vírus do Orkut', which translates as 'Infected by Orkut virus'.
The worm does not appear to download any other malicious programs. The malicious code has been removed from users' pages and the worm has been taken offline.
Railways
Indian Railways
India is a land of diverse culture and Indian Railways play a key role in not only meeting the transport needs of the country, but also in binding together dispersed areas and promoting national integration. Truly, Indian Railways have emerged as the sinews of the Indian economy and have reached out to bring together the great Indian family.
Railways traverse through the length and breadth of the country covering 63,140 route kms, comprising broad gauge (45,099 kms), meter gauge (14,776 kms) and narrow gauge (3,265 kms). As the principal constituent of the nation’s transport system, Indian Railways own a fleet of 2,16,717 wagons (units), 39,236 coaches and 7,739 number of locomotives and manage to run 14,444 trains daily, including about 8,702 passenger trains. They carry more than a million tonne of freight traffic and about 14 million passengers covering 6,856 number of stations daily.
Indian Railways have been the prime movers to the nation and have the distinction of being one of the largest railway systems in the world under a single management. Railways being the more energy efficient mode of transport are ideally suited for movement of bulk commodities and for long distance travel. As compared to road transport, the railways have a number of intrinsic advantages. Railways are five to six times more energy efficient, four times more efficient in land use and significantly superior from the standpoints or environment impact and safety. Indian Railways, therefore, rightly occupy pride of place in the growth and development of the nation.
Railways, being the prime infrastructural sector of the country, but the private sector, especially backed by developed countries, are eying on the Indian Railways. Also some regional leaders, who happens to be in the top level of the systems makes way for them. Hope the largest railway system in the world will keep its name or dismantled by the growing privatization.
Railways have to perform the dual role of commercial organization and vehicle for fulfillment of social obligations. In national emergency, railways have been in the forefront in rushing relief material to disaster stricken regions. For meeting its social obligations, railways are required to make investments that are un-remunerative and also have to provide subsidized services. Unlike many foreign railways, which receive government subsidies for public service obligations, Indian Railways are not specifically compensated for these operations.
The Indian Railway system is managed through zones and operating divisions. There are also six production units engaged in manufacturing rolling stock, wheels and axles and other ancillary components to meet Railways’ requirements.
In pursuance of the decisions taken earlier, Government has now decided to operationalise seven new zones and eight new divisions. The North Western Railway at Jaipur and East Central Railway at , East Coast Railway at Bhubhaneshwar, North Central Railway at Allahabad, South East Central Railway at Bilaspur, South Western Railway at Hubli and West Central Railway at Jabalpur and eight new divisions at Agra, Ahmedabad, Guntur, Nanded, Pune, Ranchi, Rangiya and Raipur.
Research Designs and Standards Organisation (RDSO) is the sole research and development wing of Indian Railways, functioning as the technical adviser and consultant to the Ministry, Zonal Railways and Production Units.
India is a land of diverse culture and Indian Railways play a key role in not only meeting the transport needs of the country, but also in binding together dispersed areas and promoting national integration. Truly, Indian Railways have emerged as the sinews of the Indian economy and have reached out to bring together the great Indian family.
Railways traverse through the length and breadth of the country covering 63,140 route kms, comprising broad gauge (45,099 kms), meter gauge (14,776 kms) and narrow gauge (3,265 kms). As the principal constituent of the nation’s transport system, Indian Railways own a fleet of 2,16,717 wagons (units), 39,236 coaches and 7,739 number of locomotives and manage to run 14,444 trains daily, including about 8,702 passenger trains. They carry more than a million tonne of freight traffic and about 14 million passengers covering 6,856 number of stations daily.
Indian Railways have been the prime movers to the nation and have the distinction of being one of the largest railway systems in the world under a single management. Railways being the more energy efficient mode of transport are ideally suited for movement of bulk commodities and for long distance travel. As compared to road transport, the railways have a number of intrinsic advantages. Railways are five to six times more energy efficient, four times more efficient in land use and significantly superior from the standpoints or environment impact and safety. Indian Railways, therefore, rightly occupy pride of place in the growth and development of the nation.Railways, being the prime infrastructural sector of the country, but the private sector, especially backed by developed countries, are eying on the Indian Railways. Also some regional leaders, who happens to be in the top level of the systems makes way for them. Hope the largest railway system in the world will keep its name or dismantled by the growing privatization.
Railways have to perform the dual role of commercial organization and vehicle for fulfillment of social obligations. In national emergency, railways have been in the forefront in rushing relief material to disaster stricken regions. For meeting its social obligations, railways are required to make investments that are un-remunerative and also have to provide subsidized services. Unlike many foreign railways, which receive government subsidies for public service obligations, Indian Railways are not specifically compensated for these operations.
The Indian Railway system is managed through zones and operating divisions. There are also six production units engaged in manufacturing rolling stock, wheels and axles and other ancillary components to meet Railways’ requirements.
In pursuance of the decisions taken earlier, Government has now decided to operationalise seven new zones and eight new divisions. The North Western Railway at Jaipur and East Central Railway at , East Coast Railway at Bhubhaneshwar, North Central Railway at Allahabad, South East Central Railway at Bilaspur, South Western Railway at Hubli and West Central Railway at Jabalpur and eight new divisions at Agra, Ahmedabad, Guntur, Nanded, Pune, Ranchi, Rangiya and Raipur.
Research Designs and Standards Organisation (RDSO) is the sole research and development wing of Indian Railways, functioning as the technical adviser and consultant to the Ministry, Zonal Railways and Production Units.
SEBI faces threat from foreign watch dogs
Capital market regulator SEBI (Stock Exchange Buero of India) faces shortage of trained staff to conduct effective surveillance, investigation and enforcement for a market that has grown by leaps and bounds in the last five years, a USAID report said. "SEBI lacks the required level of trained staff to conduct effective surveillance, investigation and enforcement... More staff and significant additional training are required," the US Agency for International Development (USAID) said in a report titled 'Deepening the Indian Capital Market: The Way Forward'. SEBI's regulatory task force has not grown despite significant growth of the market and intermediaries over the past five years. As of March 31, 2006, it had 441 employees in various grades, including 288 officers.
The watchdog is frequently confronted with situations where it recruits, trains and provides experience to staff that leave for higher paying jobs. Besides staff constraints, SEBI also lacks immediate access to specific information on market intermediaries, the report noted. It does not have a centralised information database for several thousands of market intermediaries that can boost surveillance capacity of the regulator at a time when it is facing shortage of trained staff, the report said, emphasising that the regulator needed a centralised database on the lines of the US Central Registration Department (CRD).
The above mentioned is a report came up from a so called watch dogs. Does anybody appointed them to watch our market and suggest? Isn't it a breach of one soverign democratic country's security?
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